The time before the release date of If Not Now, When? on July 12th is inevitably beginning to feel a bit like a ball rolling down a steep hill; as the date grows closer the speed picks up, and the days become more densely packed with exciting and one-of-a-kind Incubus experiences for all of the fans at Incubus World Headquarters and around the world.
This week, the Incubus team began testing out a new software with which to bring the Morning Briefings to fans everywhere. Every weekday morning at 6am PST, the band’s manager Steve Rennie (affectionately known as Renman) takes some time out of his morning to bring fans up to speed with all the latest happenings for the band, and now he’ll be doing it from the comfort of his very own livestream channel. The livestream channel can be found here: http://www.livestream.com/incubusworldheadquarters and streamed either there, embedded on the HQTV main page, or even on mobile! Come by and share in the experience.
On Monday, Steve Rennie, Mike Einziger and Brandon Boyd travelled to San Francisco to take part in the San Francisco Music Tech Summit. Their interview with TechCrunch, where Mike and Brandon talk about the music industry and the effect the internet and music piracy have on it, can be found on the TechCrunch site here: http://techcrunch.com/2011/05/11/keen-on-incubus-limousines-feeling...
Tuesday, Incubus announced that they will be playing at the Kaka’ako Waterfront Park in Honolulu, Hawai’i on August 5th. Minus the Bear will be opening for Incubus, and the doors will open at 7 o’clock! There will be a presale for fans on Incubus World HQ before tickets go on sale to the general public, so stay tuned for your chance to pick them up.
Tuesday also broke new ground not only for Incubus but for the music industry at large. For what is perhaps the first time in history, a Sony executive sat down with the fans for a marketing meeting. Senor Fernando Cabral, the director of Sony Marketing for Latin America, joined Renman and fans from Latin America and around the world of Vokle for a discussion on the direction of marketing for Incubus in Latin America. The talk was very informative and a new experience for everyone involved. The video of the chat session can be found here: http://incubushq.com/profiles/blogs/sony-musics-fernando-cabral
Incubus announced on Wednesday the opening of the “Promises, Promises” contest. Sheet music handwritten by Mike Einziger and Brandon Boyd has been made available, and the band has asked fans from the United States and around the world to participate in the contest by making their own cover of the song from the new album and releasing it into the wild. Fans whose covers have the most views by the end of the contest may be picked to receive free tickets and backstage passes for concerts in their area, and the original copy of the musical score will be auctioned off by the Make Yourself Foundation, with proceeds going to the Japan tsunami relief efforts. More details on the contest and how to enter can be found here: http://www.enjoyincubus.com/us/promisescontest
On Thursday, it was announced that the Mural which Brandon painted for Hurley, “We Are An Island”, would be featured in part of the Los Angeles County Museum of Art’s Art Walk on Saturday, May 14th. While the LACMA Art Walk was unfortunately only one day long and relatively short notice, Brandon’s Mural will be making its way to other places and venues in the future, to be shared with fans of Incubus and people concerned with the plight of our planet alike.
Friday, Renman announced that the studio version of Surface to Air has been finished and the final touches are being put on it in the mastering labs. The B-Side should be released to fans who have preordered within the next week. This is the only way to get a copy of the refined and album-quality version of Surface to Air, so preorder now at http://www.enjoyincubus.com for your copy. Surface to Air is only the first of the incentives that will be offered to those fans who have preordered the album.
The ball is rolling faster and faster with each passing day. Every week more information is shared with fans during Renman’s Morning Briefings, and every week fans are given the groundbreaking opportunity to communicate directly with the band’s management team, marketing directors, and even band members themselves. It’s only going to get better from here!