The videochat with Fernando Cabral (Marketing Director - Sony Music Latin America) was an increidble opportunity for us fans, and even though one of my questions were answered, I have so much more to say about the impact of the band in my country. It's well known that Incubus is big here in Chile, various rock radio stations play their songs very often, their shows are sold out and they have one of the biggest fan bases in South America. They are recognized but only if asked I mean they are not a band people are talking about, and that's what I would like to work on, the impact.
In Chile, we do get their albums (without mentioning the ones that are manufactured here, we do get the US editions too) the thing is, they are expensive, we pay approximately 20 dollars for the standard edition of any rock album and almost 30 or even 40 dollars for "special and deluxe" editions. But still, we do get and I think Incubus fans do buy their albums, because it's something fans do. I think we can get If Not Now When to be an album much more advertised here but not just the album but the band too. Who are they?, how many albums have they released?, when did they start? All the things music lovers would like to know about a "new band" for them.
For the same price of the albums we buy here we could just get more inside of the box, and I wrote about it weeks ago with my opinions on the release of INNW, and at the same time Sony can just save money manufacturing the new album in the Digipack format. So for the same price we users/fans/music lovers/collectionists get more things, exclusive things. Here in Chile we love when they "name us", the video from the miners show they released last December was just great for us and the media talked about it, if we can get at least one or two more songs in video format from that show, I'd bet the sales of INNW would raise more than expected.
Selling albums is one part, but, how about making the band a topic of discussion in the local music/rock/alt rock media? This is where Sony could really help and associate with organized fans, making Incubus viral, something that is everywhere and making people want to know what this is all about, finding out their music, the fact that matters. This through social netowrks, graphics and posters on the streets, bus stops, etc., Easing the way for everyone when the time of announcing a show date here in Chile comes. Make Incubus mainstream in the smartest and most creative way possible so it's effective.
The language is also important, the band approach to the South American fans it's something that gets everyone's attention and we can take a huge advantage of that effect too.
These are my first impressions, I will write about this more often and with more details.
Thanks for reading,